NFL Commi sioner Rodger Goodell said Greg Maddux Jersey in his annual Super Bowl week pre s conference Monday that his league's record ratings for the 2023 season had more to do with its on-field product than any supposed "Taylor Swift effect" but had plenty of praise for the music megastar.Swift has become heavily a sociated with the NFL in recent months after she started dating star tight end and attending many of his games, including each of the Chiefs' three playoff wins on the path to reaching the Super Bowl for the fourth time in five seasons."Having the Taylor Swift effect' is also a positive," Goodell said. "Both Travis and Taylor are wonderful young people, and they seem very happy. She knows great entertainment, and I think that's why she loves NFL football."ADVERTISEMENT Goodell, who has twin 23-year-old daughters, does believe Swift's constant presence at games and the impact it might have on her devoted fanbase of "Swifties" especially so soon off her ma sive hit "Eras Tour" concert series acro s the U.S. last summer is a positive for Chicago Cubs Jersey the NFL."I think it's great to have her a part of it," Goodell said. "Obviously, it creates a buzz. It creates another group of young fans, particularly young women, that are interested in seeing why she is going to this game, why she is interested in this game. Besides her relationship with Travis, she is a football fan, and I think that's great Adbert Alzolay Jersey for us."Goodell also laughed when asked if he had a response to detractors who made unfounded claims that the Chiefs' somewhat unlikely return to the Super Bowl and Swift's involvement has been "scripted" by the NFL, a conspiratorial twist on a months-old joke that the NFL as a whole is scripted. The Chiefs pulled off back-to-back upset wins on the road over the and to reach this year's Super Bowl in Las Vegas, a rematch with the ."I don't think I'm that good a scripter, nor is anybody on our staff," Goodell said. "There is no way I could have scripted that one, let's just put it that way. But Swift is a remarkable performer. I had an opportunity to go to two concerts with our girls and my Billy Williams Jersey wife, she's the best of the best. Having her coming to NFL games, having her a part of that, is nothing but a positive."Swift has a series of concerts in Japan next weekend as part of the international portion of her "Eras Tour," but is expected to arrive back in Las Vegas on Saturday night to cheer on Kelce in Sunday's Super Bowl (and no, Swift herself will not have any role in the halftime show headlined by Usher). Want great stories delivered right to your inbox? Joe Maddon Jersey Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily.